Service schema, explained
Service describes a service a business provides, such as drain cleaning or bookkeeping. Google has no rich result for Service, so it doesn't change how you look in search; its value is describing what you offer and linking it to your business with provider. Keep it factual and on the page about that service.
What it's for
Schema.org defines Service as "a service provided by an organization, e.g. delivery service, print services, etc." There is no Service entry in Google's search gallery, so Google won't show a rich result for it. It is still a clear, machine-readable statement of what you do, who provides it and where, which any system reading your structured data can use.
Key properties
| Property | What it holds | |
|---|---|---|
name |
The service name as shown on the page. | — |
serviceType |
The kind of service, in plain words. | — |
provider |
The Organization or Person providing it, ideally by @id. |
— |
areaServed |
Where it is offered: a City, State, Country, Place or text. |
— |
description |
A short, factual description. | — |
offers |
An Offer with a price, only if you publish one. |
— |
hasOfferCatalog |
A catalogue of related services. | — |
Minimal example
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://example.com/services/drain-cleaning/#service",
"name": "Drain cleaning",
"serviceType": "Drain cleaning",
"provider": { "@id": "https://example.com/#business" },
"areaServed": { "@type": "City", "name": "Fort Myers" },
"url": "https://example.com/services/drain-cleaning/"
}
Common mistakes
- Expecting a rich result. There isn't one.
- Review stars on a Service. Service isn't one of the types Google lists for review snippets, so the stars won't show, and nesting your own reviews there doesn't get around the rule against self-serving LocalBusiness and Organization reviews.
- A provider that isn't linked to your Organization or LocalBusiness
@id, which leaves the service floating unattached. - Long lists of cities in
areaServedyou don't actually serve.
Sources
- schema.org: Service
- Google Search Central: search gallery (last updated 16 October 2026)