Article and BlogPosting schema, explained

By Joel Maldonado, Neural Command, LLC · Last reviewed 21 October 2026

Article, BlogPosting and NewsArticle describe written content. Google has no required properties; it recommends headline, image, datePublished, dateModified and author, and strongly recommends giving each author a type and a url or sameAs so it can tell who wrote the piece.

What it's for

Article is for news, blog posts, guides and similar writing. BlogPosting and NewsArticle are subtypes; Google's Article documentation covers all three. Google says the markup helps it understand the page and show better title text, images and dates (Google: Article).

Key properties

Property	What it holds	Google
`headline`	The title; long titles may be truncated.	Recommended
`image`	Representative images (not logos), crawlable and indexable.	Recommended
`datePublished`	First published, ISO 8601, ideally with timezone.	Recommended
`dateModified`	Last modified, ISO 8601, ideally with timezone.	Recommended
`author`	`Person` or `Organization` with `name` and `url` (a bio or profile page).	Recommended
`publisher`	The Organization that publishes it, usually by `@id`.	—
`mainEntityOfPage`, `isPartOf`	The page and the site.	—

Author markup best practices (from Google)

Include every author shown on the page.
List several authors as separate entries, not "name": "Willow Lane, Regula Felix".
Use @type (Person or Organization) and a url or sameAs. An internal profile page can also carry ProfilePage markup.
Put only the name in author.name: no job title, publisher, honorific or "posted by".

Minimal example

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "How to winterize an outdoor tap",
  "image": ["https://example.com/img/tap-16x9.jpg"],
  "datePublished": "2026-10-21T09:00:00-04:00",
  "dateModified": "2026-10-21T09:00:00-04:00",
  "author": [{
    "@type": "Person",
    "name": "Jane Doe",
    "url": "https://example.com/about/jane-doe/"
  }],
  "publisher": { "@id": "https://example.com/#organization" }
}

Generate Article markup.

Common mistakes

Dates without a timezone, or a dateModified bumped without real changes. Google defaults to Googlebot's timezone when none is given.
The site logo as the article image.
Author as a plain string with no profile link, or the company name as a person.
Markup dates that differ from the visible dates.

Sources

schema.org: Article, BlogPosting
Google Search Central: Article structured data (last updated 8 September 2026)

About the author. Joel Maldonado (Joel David Maldonado) founded Neural Command, LLC and works on schema markup, ontology design and AI visibility. His profile on NRLC.ai.